Finance Made Simple: Big Zuu and Klarna's ‘Financial Takeaways’ with Bola Sol
Recent data studies show that millions of Brits are struggling with financial language fluency which is estimated to cost the nation over £6bn per year.
Considering how much jargon there is to learn in the finance world, and given that math equations aren't exactly a popular pastime—let’s be real, we all have calculators on our phones—it’s no wonder that millions of Brits struggle to understand ‘finance speak’ as many distance themselves from ever having to even think about an equation again after leaving education. Secondary school to be exact.
As part of Klarna’s commitment to promoting greater transparency in the financial industry, they’ve partnered with musician and chef Big Zuu and financial expert Bola Sol to bring you ‘Financial Takeaway’, a short, engaging YouTube series. Their mission is to simplify financial jargon, making it easily digestible for everyone.
Big Zuu uses food and flavour to create tasty, relatable ways to remember monetary terms. For visual learners, this approach sounds like the perfect recipe to connect culinary imagery with financial concepts.
Here are some interesting facts!
Up to 6.3 million British adults (12 per cent) have experienced financial losses due to not understanding complex financial jargon in the past 12 months – averaging £1,009.40 per person.
The study of 2,000 adults, commissioned by Klarna, the AI-powered global payments network and shopping assistant, found 64 per cent of Gen Z believe picking up basic foreign words is easier than mastering money terms like APR, capital gains and compound interest.
It emerged that Asset Management Company (51 per cent), Annual Equivalent Rate (28 per cent) County Court Judgement (28 per cent), Adverse Credit (25 per cent) and Compound Interest (26 per cent) are among the terms Britons are most confused by.
25 per cent of adults felt the language used by their banks was complicated to understand.
Campaign ambassador, Big Zuu, said: “A trick I use to remember difficult things is linking concepts to relatable things, like food; it’s like giving your brain a taste of something familiar - it sticks better and lasts longer."
“I’ve had to learn about finance the hard way, it isn’t something that you’re taught at school. But once I got the hang of it and continued to learn, it’s given me much more confidence to hold my own in conversations with banks, accountants and managers. Now I have my own businesses and I think if I can do it, anyone can.” added Big Zuu.
THE UK’S TOP 10 MOST CONFUSING MONEY TERMS
AMC (Asset Management Company)
IFA (Independent Financial Adviser)
Adverse Credit
Nominal Interest Rate
Debt Relief Order
AER (Annual Equivalent Rate)
CCJ (country Court Judgement)
Equities
Annuity
Compound Interest Rate