JD Sports' Heartfelt Christmas Campaign: A Celebration of Family In All Its Forms
A Modern Take on Family
This year, JD Sports' Christmas campaign ditches the usual festive fluff and focuses on the heart of the festive season: family, in a way that’s relatable to all.
The JD Christmas campaign highlights the importance of giving, togetherness, and chosen connections, celebrating the true meaning of family. Whether it's your blood relatives or chosen family, these connections are what make the season special.
Real People, Real Families
The campaign features a cast of familiar faces, including Chunkz, Beta Squad, Maya Jama, Central Cee, Trent Alexander-Arnold, and Paddy “The Baddy” Pimblett , alongside their real-life loved ones. This authentic approach offers a glimpse into the lives of these celebrities and highlights the importance of family in their lives.
JD's UK & EU marketing director, Chris Waters, explains, “At this time of year, the essence of family is woven into everyday life, and our campaign seeks to highlight the authentic connections and lived experiences of all forms of family.”
The campaign challenges traditional notions of family, embracing the diverse ways people connect and form bonds. Whether it's a tight-knit family unit, a group of friends, or a chosen family, the message is clear: family is what you make it.
Join the Celebration and Win Big!
JD is inviting everyone to celebrate family this Christmas. In-store, you can visit the JD House photo booth and capture a moment with your loved ones. Share your photo on social media with the hashtag #JDHOUSE for a chance to win a £1000 JD gift card.
Simply download the JDSTATUS App.
Visit a JD House photobooth. These can be found in selected JD stores listed below.
Take a photo with your family or friends.
Share your photo on social media. Tag @JDsports and use the hashtag #JDHOUSE.
That's it! You're now in with the chance to win!
UK LOCATIONS AND DATES:
Westfield Stratford 16.11.24 - 17.11.24 Bluewater 23.11.24 - 24.11.24 Metrocentre 30.11.24 - 01.12.24Glasgow Braehead 07.12.24 - 08.12.24 Dublin Dundrum 14.12.24 - 15.12.24 Manchester Arndale 21.12.24 - 22.12.24 To learn more about the campaign and to watch the heartwarming film, watch here or below.
What are your thoughts on JD Sports' Christmas campaign? Do you think it captures the essence of family in today's world?
More about JD Sports:
JD is a UK-based global multi brand retailer with approximately 3,400 stores employing more than 65,000 colleagues across 36 territories, including a strong presence in the UK, Europe, North America and Asia Pacific. JD has a compelling and industry-leading proposition, providing customers unrivalled access to the finest brands by combining internationally recognised names with own-brand labels across sports, fashion and outdoor.
