How Sailor Jerry Spiced Rum Brings Tattoo Culture to London Streetwear with Sans Patrie
When heritage rum meets contemporary fashion, you'd expect the usual launch party setup. But at Ruffians barbershop in London, Sans Patrie and Sailoy Jerry’s’ 'Borderless' capsule collection and limited edition bottle got a different kind of debut – one that perfectly matched the brand's approach to redefining everyday essentials.
Guests fully immersed themselves into a space that broke all the usual boundaries—a barbershop turned social hub, where fresh fades, flash tattoos by French-Caribbean artist Delphine Musquet, curated streetwear displays, and a live DJ brought everything to life. This launch redefined belonging, proving that with the right energy, any space can feel like home.
Photo credit: db Captures.
The collection itself? Clean lines, premium materials, and subtle details that elevate the everyday.
Think comfy, quality essentials with an edge – the kind of pieces that will leave a lasting impression and stand the test of time. Sans Patrie and Sailor Jerry has taken comfort wear and given it that extra something that makes people look twice.
As Sailor Jerry's spiced rum flowed, it became clear why these brands clicked. Both share that sweet spot between craftsmanship and rebellion, tradition and breaking the rules. Just like how Norman 'Sailor Jerry' Collins revolutionised tattoo artistry, Sans Patrie is here to shake up what we expect from our wardrobe staples.
Shop the capsule collection at sans-patrie.com. Learn more about Sailor Jerry at sailorjerry.com. This article is intended for readers of legal drinking age. Please drink responsibly.
All photography is by db Captures.
