HEHEHE: Rema's Bold Clapback and Artistic Growth from Dumebi to Afro Raver

Rema is not an artist to be played with. A lot of us first came across the musician in his young and sweet heartthrob era with ‘Dumebi’ (2019), however it’s fair to say a lot has changed since then. Rema has matured and so naturally, his sound has also evolved.

“Monday morning talking about me while I’m making money” is a crazy way to start a track but Rema confidently opens ‘HEHEHE’ with this bar, which he conveniently dropped just yesterday on a Monday morning.

Rema - HEHEHE music artwork

‘HEHEHE’ is a bold clapback to Rema’s critics, dripping with confidence and success. Produced by Yo X, the song blends a tribute to Rema's roots with infectious drum patterns and rhythms that echo his heritage. The music video, shot in a muted monochromatic tones, brings an edgy vibe to Rema’s aesthetic. This track is a statement, proving he’s not just talking the talk but walking the walk.

Rema is quickly becoming one of the most influential trailblazers of his generation. Critics might label his work as strange, but that's often because he's the first to break new ground. This pioneering spirit perfectly sums up Rema’s career so far and is the reason why his has been able to cultivate such a dedicated fan base.

This new drop comes at the right time, as REMA’s recently released ‘Benin Boys’ and the star is set to take the stage this Sunday 14th July at Wireless Festival [Tickets available here: https://wirelessfestival.co.uk/tickets/] in Finsbury Park, London.

Check out the visualiser for Rema’s latest single ‘HEHEHE’ below and let us know what you think: