JD Sport's Christmas Ad Dives into Nostalgia with the Iconic Yellow Duffle Bag
Based on the real-life stories of the average JD shopper - from a first kiss, to kickabouts on the street with mates, we see familiar faces like Central Cee, Kano, Davido, and more, in genuine, relatable scenarios. This ad feels super authentic and shows just how in touch JD are to their customer and to the culture.
From Street Realities to Parliament Debates: Abra Cadabra in 'Trapping'"
While such films are often criticised for glamourising a dangerous lifestyle, ‘Trapping’ takes a different path. To tackle this issue and commit to real social change, a panel debate was held at the Houses of Parliament to discuss the problem with county lines and how our society can change the poverty to crime pathway.